Store Locator can pass map interactions, such as a search or a click on a location, to your Google Tag Manager (GTM) container. You set it up once with a short listener snippet.
Before you start
You need a GTM container on your site. The snippet only pushes events to the dataLayer, so there is nothing to set up if you do not use GTM.
The Installation page is available on every platform and plan.
Step 1: Open the Installation page
In Store Locator, open Settings → Installation.
Step 2: Show the guide
On that page, click Show GTM setup guide.
Step 3: Copy the listener
Under Parent-page listener, click Copy.
Step 4: Add it to GTM
In Google Tag Manager, create a Custom HTML tag, paste the listener and trigger it on All Pages. Publish the container.
Step 5: Create a trigger for the events
Create a Custom Event trigger with the event name matching the regular expression ^psl_.*. Every event arrives with the psl_ prefix, for example psl_search_submit.
What to do next
Want to see searches inside the app instead? Read See what shoppers search for.
Placing the map on another page? Read Embed the store locator on a page or in a theme section.
Stuck on any of this? Open the chat in the bottom right corner of the app and we will help you set it up.
Last verified on 2026-10-11 against proguscommerce-store-locator 0fbb686f (kb-ref: send-store-locator-events-to-google-tag-manager).